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Ask Charlotte 3— Training Grassroots Activists in Palestine


Author(s): Scott Douglas Jacobsen

Publication (Outlet/Website): The Good Men Project

Publication Date (yyyy/mm/dd): 2019/03/02

Charlotte Littlewood is the Founding Director of Become The Voice CIC. A grass roots youth centred community interest company that she has built in response to the need to tackle hate, extremism and radicalisation within communities and online.

When I asked Charlotte about the social media training for the grassroots activists in Palestine, she talked about the full program set out for them. They may have the motivation. But the Palestinian youth may not have the appropriate training with everything.

Alongside the social media training, Littlewood worked on the creation of various levels of awareness. For example, this included women’s groups looking at domestic violence, abortion rights, early marriage, in addition to the well-known stigma surrounding divorce.

“They could put forward their reflections and positive message on social media. Some had large social media followings. They all had Instagram, Facebook accounts, Twitter was new to them. We started with basic training around Twitter,” Littlewood explained, “Because they weren’t using that as much. Then skills like making sure the hashtag you’re using is the most popular hashtag of its type. The use of hashtags on Instagram and not on Facebook (because there is no point). @ing at people who have followers, so you can have more exposure and people in the conversation.”

Littlewood went into more of the specifics of the training for the social media in terms of the ways in which to optimally utilize the boldness of colors, the captions in the Instagram posts, and then, also, the faces are used. Presumably, this would include active and intelligent, and so discretionary, use of emojis and so on.

However, with the current culture in Hebron, Littlewood remarked on how some activists did not want to show their faces, while, at the same time, others did.

“Then there are certain times in the day for Facebook and Instagram posts. Instagram is pretty much active all day. facebook has peak times. We try to make sure everything is optimized. We then had everyone join a group, so they would like and share with each other to be a platform for one another,” Littlewood stated.

The activist will choose a topic. They will focus on it. Then this will be the basis for garnering more awareness. The work in the groups who were traning ended on how to know if you’re a victim and if someone is a victim.

“The things around posts, how and what to post and the tone of the posts and making sure to use hashtags and include organizations with large followings; Twitter was taught, how to set it up. They were very competent on Facebook. They are using social media a lot already,” Littlewood concluded, “But there are some cultural issues around images and images of people, interpretations of Islam that women should not be doing social media themselves. There are mixed approaches to social media posts with girls around that.”

Please see the project report:


In-Sight Publishing by Scott Douglas Jacobsen is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Based on a work at


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