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Middle East’s AI Revolution: Ethics, Innovation, and Global Impact

2025-06-12

Author(s): Scott Douglas Jacobsen

Publication (Outlet/Website): The Good Men Project

Publication Date (yyyy/mm/dd): 2025/04/07

Kham Inthirath is the Founder and CEO of Compound Effect LLC, a leader in AI-driven business transformation. With over two decades of expertise in marketing and consulting, Kham leverages AI to enhance branding, customer experience, and revenue growth. His visionary approach reduces content creation time and redefines business automation. The UAE and Saudi Arabia are leading AI innovation, implementing ethical principles like accountability, transparency, and human-centeredness. Initiatives such as NEOM and Digital Dubai emphasize sustainability and governance. With AI rapidly transforming society, global collaboration is essential. Businesses and nations must act now to address human rights, sustainability, and digital transformation.

Scott Douglas Jacobsne: How do ethical foundations of AI development in the Middle East reflect responsible innovation and global leadership? Also, how does the Middle East’s dynamic approach to AI deal with contemporary challenges, cultural shifts?

Kham Inthirath: There’s a lot going on around the world. The UAE and Saudi Arabia are leading the line when it comes to innovation, particularly in technology and AI. There have been significant steps put toward the adoption of AI thanks to such measures as the UAE’s AI ethics principles and such tools as the Digital Dubai Ethical AI Toolkit. 

Saudi Arabia’s Internet Governance Forum (IGF) came up with six ethical principles for AI governance: accountability, transparency, fairness, privacy protection, sustainability, and human-centeredness. They are extremely critical because AI is going to turn the tide on everything, from how we live to the future of work. So, the populace needs to comprehend how AI is creeping into every fabric of our lives.

In addition to all this, projects such as Saudi Arabia’s NEOM (a smart city initiative) are integrating AI to necessarily prioritize sustainability and innovation, while at the same time tackling data governance issues. There is a lot of emphasis on these areas, and they put much more good work that should be followed closely.

What’s going on in the Middle East should provide additional impetus for more global collaboration. As nations, we are still in the process of determining the legislation, regulations, and governance of AI, and everyone is waiting to see how everything unfolds. Europe has started to put national policies in place, and the U.S. has begun to do just that. However, with changes of administration, we are still not clear on how all of that would unfold, especially with key players such as Elon Musk posing. 

We are all still learning about these developments, and my hope is that business does not adopt a passive ‘wait’ this time around. The AI revolution is moving forward at a dizzying pace, and there can be no holdouts. Action must be taken and very soon. It is crucial that organizations, countries, and individual actors in whatever form take measures moving forward while we still grapple with questions related to human rights, sustainability, and digital transformation. 

It is captivating to note how the Middle East is taking these challenges on board, while one example of addressing this is the involvement of Microsoft with the Good Lab in Abu Dhabi, working with global partners to solve challenges such as food security and climate resilience with AI. So much is taking place, and I look forward to seeing how this will unfold.

Jacobsen: Thank you for the opportunity and your time, Kham.

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