Trusted Clothes – Recap – Who are we?
Author(s): Scott Douglas Jacobsen
Publication (Outlet/Website): Trusted Clothes (Unpublished)
Publication Date (yyyy/mm/dd): 2016
Welcome to Trusted Clothes. The clothes we wear have some staggering costs beyond the price tag, and most people don’t even know it. Trusted Clothes is about to change that. Our mission is to empower consumers to understand the issues and hold global retailers accountable for the true cost of clothing.
Our organization has roots dating back two decades, and everything we have done has led to this point. Our background is diverse: we have been involved in everything from pioneering renewable energy projects in Canada to global marketing campaigns for the world’s largest companies. We’ve travelled the world and seen both beauty and despair through the eyes of locals.
We’ve had the privilege of meeting people from vastly different worlds: those who live in poverty, earning $2 a day, as well as billionaires. Now is the time to do something about it. Trusted Clothes is not the start of something. It’s the result of something. The garment industry was the most natural starting point.
In terms of environmental impact, the industry is in the same ball park as fossil fuels and factory farming, making it a significant contributor to global environmental and health issue. Secondly, the nature of the industry and supply chains creates a starting point for poverty and slavery, child labor, human trafficking, abuse, safety issues, and many other very bad things.
We have personally witnessed the evolution of organic agriculture from very small niche farmers in the 1990s to today’s supply chain that covers a wide footprint in today’s grocery stores. Now, almost 20 years later, a similar movement is under way in the global garment industry. And we are in a unique position in history, that we have the ability to help in this transformation and accelerate it.
Our approach is very simple. We are mobilizing a global team of likeminded individuals who can each contribute a piece of the overall solution, which includes: awareness. Raise awareness, celebrate success stories and bring issues to the forefront. Educate: educate consumers to understand how buying behaviors shape this industry. Closing the Gap: transform the industry from within by changing consumer behavior to demand businesses to be accountable.
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In-Sight Publishing by Scott Douglas Jacobsen is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Based on a work at www.in-sightpublishing.com.
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