The Macallan Distillery in VR
Author(s): Scott Douglas Jacobsen
Publication (Outlet/Website): TrendBT
Publication Date (yyyy/mm/dd): 2018/07/21
According to Engadget, the ability to travel to Western European nations such as Scotland can be cost prohibitive, even with the reduction in the total cost in recent decades given the improving efficiency of travel overall.
In the light of these difficulties in travel for some people, they are going to be able to opt for something for cost-effective given their financial limitations in the future; this may be a technology that expands in the 2020s, too.
It stated, “To help connoisseurs live out their dreams of traipsing through its facilities, The Macallan has created the Macallan Distillery Experience. VRFocus describes it as a ‘4D multi-sensory’ group tour that guides folks through the company’s process for making its Single Malt spirit.”
With these virtual reality representations of important venues for many people, including distilleries, world travelers get some time to view the Macallan distillery with the VR technology ascendant in the world now.
“Along the way you’ll explore the Scottish distillery the estate it resides on, learning about the outfit’s history along the way. Visitors will step into a ’15x15x15 cube-like projection structure’ with 360-degree videos beamed to the installation’s walls,” the reportage continued.
In 2016, Macallan was experimenting with some of the more primitive technology for virtual reality simulations of their distillery. It included a 360-degree video with a 12-year double cask liquid. It was scents and wind machines in order to facilitate the illusion of the real world Macallan distillery experience. “It will debut next week in New York at a private event in Brooklyn on the 23rd, and a few days later it’ll take up temporary residence at Grand Central Station, running from the 25th through the 27th, National Scotch Day. Everyone not in New York will have to make do with talking a walkthrough via their home VR devices,” the article announced, “Hopefully if Macallan hands out samples it’ll happen after you take the headset off. Shooting the spirit is kind of beside the point, VR can make you sick while sober and adding booze to the mix can exacerbate that uneasy feeling.”
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