Eye-Tracking and VR Technology Via Forbes
Author(s): Scott Douglas Jacobsen
Publication (Outlet/Website): TrendBT
Publication Date (yyyy/mm/dd): 2018/06/20
Forbes talked about the new gazing use of VR.
With the eye-tracking technology, I remember one psychology laboratory member working with some of this new technology is traffic research. However, there are some new aspects of eye-tracking technology being combined with the VR technology too.
“Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure context,” Forbes stated, “This type of technology is a natural fit for VR, as most headsets have inbuilt eye-tracking technology to allow them to deliver immersive experiences in the first place, as gaze is one of the primary ways in which you interact with those types of environment.”
The Swedish company named Tobii Pro is has a new analytical tool coming online. It will be utilizing the benefits of the Tobii Pro VR. Eye-tracking studies plus the integration with the Unity environments will work in the 3D VR contexts.
There will be interesting automated features intended for visualization and measurement of what the user is seeing. This will track the navigations and interactions in the virtual reality.
The Managing Director of CCD Design & Ergonomics talked about the insight of how individual VR users will navigate and work in a virtual space.
He said, “We want to bring evidence into the design process, the visualizations tell us what people actually look at and how their attention is drawn to different design interventions we make. This methodology is so much more powerful than relying on our own intuition about what does and doesn’t work. It also provides a great visual record to demonstrate behaviors to others in the design team.”
The data for the eye-tracking, interaction, and navigation inside of the VR will automate and show “heat and opacity maps” to indicate areas of highest usage.
The article concluded, “With Instant access to eye-tracking analytics, brands, retailers and designers are able to analyze the key influencers of behavior and decision-making throughout the consumer journey, according to Tom Englund, President, Tobii Pro.”
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