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Hire Local Models!

2022-03-19

Author(s): Scott Douglas Jacobsen

Publication (Outlet/Website): Annaborgia (Unpublished)

Publication Date (yyyy/mm/dd): 2016/08/26

The garment/fashion industry is part and parcel of the modelling industry.  In the garment industry, the nature of the problem with sexism towards women that want to better represent themselves is a three-way street. Women might be doing themselves disservice through self-objectification and self-sexualization in certain industries.

Many are working towards that noble vision and future, which seems to be emerging. (It’s great!) Men have responsibilities too. Men can act better in their daily lives, purchase different things, encourage different behaviours and sub-cultures amongst men, and raise their girls with different expectations of men. Also, society is not helping with the advertising, marketing, and portrayals of women in film and print media.

In either case, it’s not doing either gender a major service in self-esteem or expectations of one another. However, it’s a reciprocal street. If that is taken into account, then the nature of sexism in the fashion industry can start with influence in the garment industry at large.  With fashion as one domain for the garment industry, I think (I could be wrong here.). Anywho, I love seeing and talking with all of these fashion folks. 

The socio-cultural issues relevant to most people come from the involvement in the fashion industry. It’s great because there are definite linchpins of influence there.  Take, for example, the runway and small-scale fashion industry. 

The runway is all about sex appeal and looking good. That can easily influence the area of fashion associated with the small businesses designing and putting together clothes.  It doesn’t just magically happen!

The small-scale fashion industry can use friends and friends of friends as their models for their websites as some do, and can even hire local models (men, women, and children) for their various media outlets.  It’s all part of the same deal.

Small-scale models probably haven’t gone through gruelling an experience of selection for what might be seen as beauty in one particular culture or another. So if we want to make a little bit of a change, and if we think about it a bit, maybe, we can look at hiring the local models for that change. It can change the image in society, can alter the implicit expectations of men (a bit), and lighten the load of expectations of sexuality and public/self-portrayal of women.

That means the hiring of local models can change the ‘face’ or the general cultural expectations of the industry. It’s a great way to change the industry in another way, maybe for the better.

License

In-Sight Publishing by Scott Douglas Jacobsen is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Based on a work at www.in-sightpublishing.com.

Copyright

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