Behind La P.M.: Professional – Session 8
Author(s): Scott Douglas Jacobsen
Publication (Outlet/Website): La Petite Mort
Publication Date (yyyy/mm/dd): 2016/08/01
So, we’ve covered some personal and familial background, and educational background in Peru and America, and having two sets of families. What was the inspiration and motivation for founding La Petite Mort?
When I was working, and quit advertising and moved to marketing because it pays better – and advertising was harsh, I started working in marketing and seeing how things in the fashion industry in Peru were moving a little. More of a design was taking place, and I figured, “Wow, this is something that is going to be interesting to develop.” I was excited to see it. I was a part of it.
I always wanted to develop. I started taking some professional classes to get a taste of it. Then, I realized. In terms of education, we were in the basic, in diapers, compared to the world. It was expensive too. I figured if I was going to take this seriously, then I would have to take some money and study abroad to study it more seriously. My idea was to go back to Peru and sell internationally.
Once you have gone abroad, it is hard to not think of the whole world. It is hard to think of your country alone. When I arrived I figured I would do a year and a half, a year of study, and six months of internship, and then come back and do business, things blurred for me. It was overwhelming. Things switched for me. I got into sustainable fashion.
And then, my original idea of selling a little brand switched as well. It was not going to be a brand, but content too. It is going to be transmitted through fashion and have an essence. Eventually La Petite Mort was created, I cannot even tell when the idea came for me. It came little by little in the whole process.
The title itself is a casual, popular, or colloquial reference to a sexual orgasm in addition to having a translation as “a little death.” Could you go a little bit into that? What else does this mean to you – general associations as well?
To be honest, I know it’s a popular reference to sexual orgasm. It is like the obvious thing. To me, it was more appealing as total realization, total liberty, or this space, mental space, of endless possibility. To me, that’s la petite mort. I know they relate it to sexual orgasm, but to me it is more than that. I hope that eventually I can work the brand so that people can relate to endless possibilities rather than orgasm.
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