Behind La P.M.: Product Branding – Session 10
Author(s): Scott Douglas Jacobsen
Publication (Outlet/Website): La Petite Mort
Publication Date (yyyy/mm/dd): 2016/08/01
The operational side can involve things like branding. What is branding? What defines branding to you? How do you incorporate it into your business? What are some issues with it for you?
Branding is a challenge because at the end communicating that bran is ethical, organic, and that is fair trade. It is a lot of content for the brands and not really the heart of the branding. The branding to me is communicating the soul of the brand. What’s the main idea around it? It is to get people to connect with it. You can have the branding message right.
This concept of mine is already heavy when it comes to the whole liberation of the mind with La Petite Mort and the ethical side. It is a whole lot of content that I am trying to put into a simple message. Then, I work through social networking because that’s how the world is moving nowadays. I try to translate the message more visually than with words because, to be honest, people are not much into reading.
I do complement the visual side with articles that I turn to posts on Twitter or the ones that I do with Trusted Clothes. (Laughs) All based around the idea: why do we need to get into ethical fashion? But then the branding is more the transmission of the feeling. I do my best, but we’re just building it.
We want it to be coherent in the networks. It has been a few months since we started, and I am learning. I have gotten a little bit of feedback. When people respond to it, sometimes it is clear.
Sometimes, there is no response at all. I try to keep a line in my head. I have visuals in my room where I work. (Laughs)
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