Ask Mendy 5 – Small Businesses
Author(s): Scott Douglas Jacobsen
Publication (Outlet/Website): Mendy Marcus
Publication Date (yyyy/mm/dd): 2018
When you’re thinking about an app, what areas do you tend to focus on?
It always starts with an idea, I think of a better way to do something that is already on the market or I think of something completely new and solves a problem not solved yet. Side note, the worst way to start a business or project is to think about the money, many people would think, “Wow look at these guys they make so much money, that must be a good business.”
That’s wrong. It’s a good business for them because they are doing something right, if you want in just for the money you’ll bet board of it. You won’t have anything new and innovative to bring to the market.
This is precisely why I try to hold off on thinking anything about the business strategy until I have completed my ideas, the way I go about that is I think about how do I solve the problem and how dose the user want to interact with my app.
I get to my laptop ASAP. I start designing the UI. I tent to think about more things that can go wrong in my idea when I have something visual in front of me. Also, I don’t have any design skills like Photoshop or illustrator. I use Google presentations. They have all the features of Google drawings, which I used in the past.
But I made the switch, so I can have all the variations of the same page in one file. I’m getting ready technical here, but the point is you don’t need much to get your idea down. The important part is to focus on what dose the user want.
Yes, it’s your solution. The user wants that, but the user wants just that; the user knows how they want to interact with your solution/app. You have to put yourself in their shoes to design and build a good UI and UX. Plus, this points out for me all the things and scenarios I didn’t about when coming up with my idea. Sometimes, it is a few hours later. Sometimes, it can be days later when I have a 90% complete app I get developers involved. I also try to write down as much details as possible and paint the best picture possible for the developers working on the app.
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